The movement is here. The movement is love. This is Socality.
Socality was created in January of 2014 by Canada native Scott Bakken, with the idea of bringing a community together for the purpose of sharing love with the world. Socality was established out of existing social media communities and is dedicated to sharing, equipping, and building up leaders throughout the world. With 65 countries now represented within the community, Socality is a movement about people, regardless of demographic or faith background.
Prior to launching Socality, Scott and his wife, Jessica, moved to Australia to be a part of Hillsong Church. There, they fell in love with the community of people and experienced growth and connection, the way God intended it. Their experience there sparked the question: what if there was a community committed to include others, without prejudice, even if viewpoints or beliefs are not mirrored?
So, after growing with the Hillsong community, Scott and Jessica left Australia and moved back to Calgary, Canada to establish a vision and a movement that embraced art, culture and relationships.
“If we could gather people from everywhere, we could take the message of love and make it loud ... real loud!” recalls Scott. “This movement could not only connect us all socially but also create moments in time that would allow us to gather physically and meet each other face-to-face. That would allow us to build true, authentic, lasting relationships! This would be a community committed to helping each other develop in ability and mobilize to serve the community for the sole purpose of sharing the message of love.”
The result is Socality, which looks to change the perspective of the world by changing social media normalities – such as hate-filled message boards and hurtful content – into messages of love and encouragement through the simple act of making friendships and sharing media.
Socality is Christian but makes it clear that a person does not need to be a Christian or go to church to be a part of Socality. “Otherwise all we would be creating is another social club,” says Scott.
Socality believes a person matters simply because they exist and that they should belong first.
“We are passionate about the fact that you are never alone,” explains Scott. “God never designed us to be deleted from community. We are not watering down the message of the gospel, but rather the opposite. We are committed to bringing the heartbeat of God to humanity.”